Using storytelling to help end human trafficking and sexual exploitation
Where it started
World Without Exploitation leads the movement to end human trafficking and sexual exploitation. When they wanted to share the emotional and powerful stories of survivors, they collaborated with Futurehaus.
  • New website to share survivors’ stories
  • Increase in donors and contributions
  • Social media boost, including over 4000 shares
    and nearly 2000 pledge signers
  • Online platform presence established
Metrics at a glance
Platform followers
Bills signed into law
website visits
The World Without Exploitation homepage, showing the new logo and a red banner with an urgent action initiative for visitors to take.
Mobile version of the homepage, showing the tagline: Coming together to create a world where no person is bought, sold, or exploited.
What we did
We conducted detailed research, including stakeholder and expert interviews, to help shape a new brand strategy and brand guidelines. We designed, built, and launched their new website and expanded their presence on social media. We crafted rotating action initiatives, different paths for visitors to read real stories, understand the statistics behind them, and be motivated to take action.

Another feature, rapid response, triggered a red countdown atop the site and provided access to talking points and legislative contacts when a specific issue demanded immediate attention or action. Together, these interconnected tools leveraged the power of individual stories, which encourage an emotional connection, motivating people to care about this important issue and to help make change.

We have since expanded the site’s capabilities and taken steps to ensure it remains protected.
  • Brand, design, and technology strategy
  • Research, including stakeholder
    and expert interviews
  • Prototyping
  • User experience and visual design
  • Agile product development
  • Launch and product support
  • Website security enhancements
In collaboration with
“I’m so impressed with the architecture and design: the minimalist sensibility.”
Sonia Ossorio, President
National Organization for Women
Women’s Justice NOW (NYC)
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